One aspect of Harvey Norman Women in League Round involves giving credit to the tireless women who help make the game run smoothly.
One such woman is North Queensland Cowboys Football Commercial Manager Anita Creenaune, who has relished every opportunity that has come her way since she joined the club in 2007.
"I literally just applied for a job with the North Queensland Cowboys because it sounded like a cool place to work and something exciting to be a part of," Creenaune said.
"I started as the assistant accountant here and then over nine years I worked my way up to finance manager and then the football department needed some help in the 2015 finals series so they got me to help them out and from then they pretty much just robbed me from finance and put me in football."
The opportunity at the Cowboys has allowed her to witness the incredible careers of the likes of Johnathan Thurston and Jason Taumalolo first hand.
"I think it was just the excitement of being a part of a national sport at an elite level and having front-row seats to sporting history every time it's made," she said.
"I've accepted the opportunities as they've come across my way, I guess, and those opportunities have led to being involved in such a dynamic business."
"In the 2015 grand final I was sitting sideline pretty much watching that play out, so those things would never have happened if I hadn't taken the opportunity to work with the Cowboys."
Beyond the professional side of working in football, Creenaune has been drawn to the emotional side sport creates. After growing up in Perth and following the AFL, she's now a Cowboys fan.
"Even though when you first start here you have expectations, but after a period of time the emotional investment is inevitable, you are part and parcel of everything, winning and losing, the heartbreak the highs and lows," Creenaune said.
"It's definitely lived up to its expectations."
As a part of Women in League Round, Creenaune has taken on a volunteer understudy, Tammy Quirke.
To Tammy it doesn't feel like volunteering in the traditional sense. Being part of the NRL is its own reward.
"As a volunteer, you don't realise that people are watching you for what you do, you do it out of commitment," Quirke said.
"A large percentage of the team are made up of women here, back at my own club it's exactly the same."
"I think whether you're a mum driving a player to the field or heavily involved as a volunteer here it's vitally important and I think Harvey Norman Women in League round is a brilliant way to bring that out."