A new collaboration between the North Queensland Toyota Cowboys and Kenilworth Dairies is set to shake up dairy cabinets in Coles stores from Mackay to Cairns.
From this week, Cowboys Milk will debut as the National Rugby League’s first officially licenced milk, available from over 20 Coles and Coles Express stores in North Queensland.
Cowboys Chief Executive Jeff Reibel said the first-of-a-kind deal would see the club’s iconic star and horns logo appear on 2 litre Cowboys Milk products, with a percentage of profits donated to the Cowboys Community Foundation.
“The cornerstone of this deal is Kenilworth Dairies commitment to support our Cowboys Community Foundation’s work to improve education, health, employment and social outcomes for disadvantaged young people,” Mr Reibel said.
“A percentage of sales from Cowboys Milk will go directly to our youth programs such as supporting more than 100 Aboriginal and Torres Strait Islander students who access quality secondary education at our NRL Cowboys House boarding facility.”
“The cream on top is that Cowboys Milk will see our brand take pride of place on family dining tables throughout the North,” Mr Reibel said.
Kenilworth Dairies’ Managing Director John Cochrane said the development of Cowboys Milk in collaboration with North Queensland’s football club ‘just made sense’.
“For over four generations, our family have passionately focused on creating high quality dairy products from milk supplied by family-owned farms in our regional community,” he said.
“This commitment to quality, dependability and community values are qualities we believe Kenilworth Dairies shares with the Cowboys, so it means the world to me to release this product to support the club and the amazing work of its Cowboys Community Foundation.”
“There’s not many things in life that have grown with me from being a young boy to a proud grandfather, but during this time I’ve consumed milk and footy in equal measure which makes our brands a perfect partnership.”
Like the Cowboys, Kenilworth Dairies is a proud regional success story, having been established in the Sunshine Coast hinterland in 1953 and growing to become a national manufacturer and distributor of award-winning milk, cheese and yoghurt.
From today, whip down to selected North Queensland Coles stores to tackle a 2 litre bottle of full cream or lite Cowboys Milk.
For more information visit www.cowboysmilk.co
