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Our Indigenous jersey story

The North Queensland Toyota Cowboys are proud to showcase the 'Chosen One' design by artist William Chambers during NRL Indigenous Round.

The design features on the 2020 Indigenous jersey, Cowboys Deadly Choices training shirt and NRL Cowboys House staff and student shirts.

2020 Indigenous jersey

Artist

William Chambers, winner of the Cowboys 2020 Indigenous Jersey Design Competition

Design story

In the Torres Strait and North Queensland Indigenous communities, the Sea Turtle is considered a delicacy. 

This painting represents the turtle’s journey from hatchling to fully grown adult. The smaller turtles are hatchlings on their journey from the shore to the open sea. 

The circles represent all obstacles and predators; not all become fully grown. The hunters with spears look for the chosen one which will become food. 

The fully grown turtle is also the chosen one as it gets its chance to reproduce, and continue the cycle of life.

NRL Cowboys House students receive their 2020 polo shirts
NRL Cowboys House students receive their 2020 polo shirts

About the artist

William Chambers (aka Billy Joe) identifies with the Kuku Yalanji/Koa traditional owner groups and has been an artist since his teenage years.

He paints in a contemporary traditional Aboriginal style after watching and being mentored by relatives and family friends who are artists.

His main influence is his father Charlie Chambers, who is an accomplished artist.

William has dedicated his design to the memory of his late cousin, Alex Morgan of Palm Island.

Alex was a much-admired role model for William and a well-known figure in North Queensland who made a significant contribution to the Palm Island rugby league community.

Justin O'Neill (Cowboys Deadly Choices training shirt) & Hamiso Tabuai-Fidow (2020 Indigenous jersey)
Justin O'Neill (Cowboys Deadly Choices training shirt) & Hamiso Tabuai-Fidow (2020 Indigenous jersey)

Cowboys Community Foundation

The jersey exclusively features the Cowboys Community Foundation branding in the sternum position, thanks to major partner Diageo Australia, who have generously given up their ‘Bundaberg Rum’ branding position in support of the Foundation and its work in supporting the Indigenous community in North Queensland.

Game day

The jersey will be worn in Cowboys Deadly Choices Round – Cowboys v Raiders, Saturday 1 August, Queensland Country Bank Stadium, as part of NRL Indigenous Round.

On sale now