The North Queensland Toyota Cowboys are delighted to reveal that XXXX will be proudly emblazoned on the front of the 2020 and 2021 official playing shorts.
The club first showed off the well-known brand back in 1995 when the newly formed North Queensland side ran out with XXXX boldly featured on their shorts.
The addition to this season’s apparel is further proof of a long-standing partnership, with the platinum partner already a feature of the Cowboys 2020 training kit and the club’s media polo.
Cowboys general manager commercial Ross Aldridge said the latest addition to the shorts is testament to a strong partnership.
“As the very first partner to sign on as a partner of the Cowboys we’re incredibly proud to see XXXX feature on our team’s uniform in this prominent spot,” Ross said.
“As a partner XXXX have been instrumental in supporting our club, and this feature of their brand shows the strength of our partnership.”
“It’s not only an agreement that ties us together, it’s a feeling of true mateship and a sense of Queenslander pride.”
XXXX brand director Amy Darvill said it's an exciting time for North Queensland.
"We are stoked to have pride of place on the Cowboys’ official playing shorts,” Darvill said.
We hope the new stadium, and the new shorts bring the Cowboys many momentous wins and occasions to celebrate with a XXXX.”
The full force of the iconic brand will be shown when the Cowboys run out for the season opener to take on the Broncos on Friday 13 March.
The brewer will also take centre stage in the form of the XXXX Derby Trophy, to be claimed by the victors of the XXXX Derby on Friday night.