Marvel superheroes and the heroes of the NRL interlink in Round 21 with five teams, including the North Queensland Toyota Cowboys, wearing an exclusive range of Marvel superhero-themed jerseys by ISC.
The ISC Marvel Superhero jerseys will launch on 15 July and be available for fans to purchase from club stores, nrlshop.com, ISC website and Rebel Sport.
This exciting collaboration was borne of a desire to create variety and innovation for Marvel and sports fans alike.
We’ll see the Marvel superhero and NRL sporting attributes of strength and endurance align as the Cowboys don Thor jerseys, with Ashton Sims featured in a vignette that reveals how the rugby league star channels Marvel superhero characteristics come game day.
The participating clubs include the Sydney Roosters (Captain America), St George-Illawarra Dragons (Iron Man), Canberra Raiders (The Hulk), North Queensland Toyota Cowboys (Thor) and the Manly Sea Eagles (Wolverine).
ISC CEO Brett Corrick says: “Partnering with Marvel and adopting its universally recognised characters for this unique program demonstrates, once again, ISC’s commitment to innovation in licensed sports apparel. We are delighted with the outcome and look forward to developing this partnership.”
The games played in early August, coined the Superhero Round, will kick off on Friday 1 August, with the Cowboys channelling their inner superheroes against the Gold Coast Titans in a Queensland derby at 1300SMILES Stadium at 5.30pm on Saturday 2 August.
The home game will also feature a number of ‘marvellous’ game day events, including character appearances and Marvel activities.
Walt Disney Company Australia chief marketing officer Kylie Watson-Wheeler says: “Marvel superheroes are some of the most loved and recognisable icons in the world, like the players and clubs of the NRL in Australia. This program is such an exciting, innovative collaboration aligning Marvel character attributes with iconic NRL clubs and players.”
Thor jerseys are now in store at the Cowboys Team Shop – call 4724 8002 or visit www.cowboysteamshop.com.au.
Join the conversation: #ISCMarvelHeroes
Marvel Entertainment is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.
ISC is a leading sportswear brand that enables the world to play at its best. The ISC team is committed to working with professional sports people to develop performance-based garments and provide the best quality products to its consumers.