Cowboys mascot Bluey dropped off the clubs donation of 400kg of dry dog food to the RSPCA today, while women's shelter Flora House received a donation of 50 toiletry packs for distribution to the women and children they expect will seek their help and shelter over the coming Christmas-New Year holidays.
Cowboys CEO Peter Jourdain said: Christmas isnt just about being grateful and generous with family and friends.
One of the best ways to show your gratitude for all that you have is to give a hand-up to those doing it harder than you.
The extra benefit is that you feel great when you do.
Christmas is a peak time for the RSPCA with many unwanted puppy Christmas presents quickly filling their shelter and we wanted to help out in a practical way.
The Cowboys have also been spreading some Christmas cheer at a shelter of quite another kind.
Unfortunately, we know that there is always a rise in domestic violence and womens homelessness during Christmas and the holidays and that, as a result, Flora House will have an influx of women and children seeking shelter and help, Cowboys community relations manager Fiona Pelling explained.
We wanted to do something practical to help so we spoke with the shelter and identified that there is always a need for the bare essentials so we bought a heap of shampoo, conditioner, soap, toothbrushes, toothpaste, combs, and hairbrushes and packed them up for the shelter to distribute.
The donation to Flora House was particularly well timed as the shelter recently suffered a funding cut, leaving no budget for essentials such as toiletries.
Both donations are one way we as a club can express our gratitude to the community that supports us so much through the year and as Peter Jourdain has said, it feels good too, Ms Pelling said.