The North Queensland Toyota Cowboys are thrilled to announce a new partnership with Mother Energy, who will join the club as an official partner for the 2026 and 2027 NRL seasons.
Known for its bold personality and strong connection to sport and entertainment, Mother Energy will bring an exciting new dimension to the Cowboys’ game day experience, engaging fans both in-stadium and across digital platforms.
As part of the partnership, Mother Energy will introduce the Mother Mullet Cam at Cowboys home games, an interactive fan filter that instantly gives fans their dream mullet, creating unforgettable, laugh-out-loud moments on the big screen. The partnership will also feature entertaining content, fan activations and creative storytelling designed to celebrate Cowboys supporters and elevate the atmosphere at Queensland Country Bank Stadium.
Cowboys Chief Commercial & External Affairs Officer, Dean Payne, said the partnership was a perfect cultural fit for the club and its fan base.
“Mother Energy brings a fun, energetic and unapologetically bold approach that aligns perfectly with our club and our fans,” Payne said.
“From the Mother Mullet Cam to hilarious game day content and fan-first activations, this partnership is all about creating memorable moments and elevating the Cowboys experience. Our supporters are at the heart of everything we do, and Mother Energy understands how to connect with them in a way that’s authentic, entertaining and uniquely North Queensland.”
Mitchell Whittet, Marketing Manager - Mother Energy said the Cowboys’ passion, personality and strong regional connection made the club an ideal partner.
“The Cowboys are one of the most passionate clubs in the NRL, with fans who bring incredible energy every game day,” he said.
“We’re excited to partner with the Cowboys in 2026 and bring our brand to life through fun, unexpected and fan-driven moments. The Mullet Cam is just the beginning – we can’t wait to create content and experiences that get the crowd involved and make game day even bigger and bolder.”
The North Queensland Toyota Cowboys look forward to welcoming Mother Energy into the Cowboys family and delivering unforgettable moments for fans throughout the 2026 season.
