The North Queensland Toyota Cowboys and BRAVUS are ready to kick goals in 2026 with the mine, rail, port and renewables business set to bring its partnership to the 10-year mark in 2028.
Whilst previously only featuring BRAVUS’ mining business Bravus Mining and Resources, the new Platinum Partnership sees parent company BRAVUS sit proudly on the sleeves of the Cowboys playing jersey, bringing together the company’s mining, rail, port and renewables businesses.
Cowboys Chief Commercial Officer Dean Payne said the shared commitment to the region made the partnership a natural fit.
"The North Queensland Toyota Cowboys are proud to continue our partnership with Bravus. United by a shared commitment to advancing regional Queensland and showcasing our region with pride, this partnership has always been a natural fit,” he said.
"We're excited for the next chapter of our partnership which will expand beyond Bravus Mining and Resources to embrace the Heart of our Cowboys region, spanning Abbot Point Operations, Bowen Rail Company and the North Queensland Export Terminal."
Cowboys players Jake Clifford and Jaxon Purdue were on hand to model the new BRAVUS brand on the sleeves of the Cowboys 2026 Home and Away Jerseys.
Clifford, who is preparing to return for the 2026 pre-season, said he was excited to wear the BRAVUS brand again, albeit in a different way in 2026.
"Pretty much since I made my NRL debut, Bravus have been supporting what we do on the field and making it possible for us to live out our dreams of playing in the NRL," he said.
"Heaps of the players and fans have family who work at the mine or the port, so it's a part of what makes us proud to pull on the jersey each week and take the field to represent our region."
For BRAVUS Head of Reputation Kate Campbell the new partnership presents an exciting opportunity for the entire business to share in the fun.
"We are excited that our BRAVUS brand will feature on the Cowboys’ NRL jersey sleeve from next year so the 2000-plus employees from our local port, mine, rail and renewables businesses can share in the fun of being part of the Cowboys family,” Ms Campbell said.
"Our people work and live in Cowboys’ territory - the Isaac region, where our mine and solar farm are located, Townsville, Rockhampton, Mackay, where we have offices, and Bowen, where our rail and port business are located.
“Fans can expect to see big trains and ships alongside coal haul trucks and excavators in our 2026 advertising campaign, which will add a bit of extra fun to the season.”
