
The North Queensland Toyota Cowboys have announced a two-year extension with The Ville Resort-Casino and Ardo, taking the partnership to an incredible 25 years.
As the club celebrates its 30th anniversary, The Ville Resort-Casino and Ardo have re-signed as major partners, remaining as our official accommodation partner while continuing their support of major events and both NRL and NRLW programs.
First established in 2001, the long-standing partnership was founded on a shared vision of delivering world-class experiences both on and off the field for fans, members and the visitors to the North Queensland region.
Cowboys’ members will continue to enjoy exclusive access to discounted offers and stays at the two locations.
Cowboys CEO Jeff Reibel celebrated the enduring partnership, highlighting its importance to the club and the community.
“This partnership has been a cornerstone of our success for many years, and we’re thrilled to see it continue,” Reibel said.
“With The Ville and Ardo’s ongoing support, we’re able to offer exclusive member benefits, elevate major events and deliver premium facilities for our members and fans,” he added.
The Ville Resort-Casino’s CEO Tim Richardson said the partnership’s longevity reflects a strong shared commitment to the region and its people.
“Our partnership with the Cowboys has always been about more than just sponsorship – it’s about supporting the community and showcasing the best of North Queensland,” Richardson said.
“We’re proud to continue providing exceptional experiences to Cowboys members, fans and visitors while celebrating this milestone in the club’s history,” he added.