You have skipped the navigation, tab for page content
Cowboys launch 2024 Defence Jersey

The North Queensland Toyota Cowboys have unveiled their 2024 Defence Jersey, giving recognition to the rich history of the Australian Defence Force entrenched through North Queensland.

Launched alongside soldiers from the Australian Army’s 3rd Brigade at Townsville Field Training Area, the striking 2024 edition of the jersey pays homage to the 110th anniversary of the reformation of the Brigade, reformed in 1914 for service during World War I, taking the first steps ashore in the battle at Gallipoli.

Featuring a distinct earthy tone, the jersey depicts Australian Army soldiers from 3rd Battalion, The Royal Australian Regiment during Exercise Brolga Run 23, conducting an assault on the enemy’s main defensive position. The photo, captured from the trenches, was taken by Lance Corporal Riley Blennerhassett. With an artistic treatment applied across the imagery, the jersey is designed to represent the contribution of each, and every soldier.

Exercise Brolga Run was the second major training exercise for 2023, with the Australian Army’s 3rd Brigade deployed to the Townsville Field Training Area, seeing over 1500 Townsville-based troops put to the test on how to conduct stability, security, and evacuation operations against a simulated enemy.

Commander of the 3rd Brigade, Brigadier Dave McCammon, said the Army’s strong ties with the North Queensland Cowboys is reflective of the shared values between the club, Brigade, and Townsville community.

“The 3rd Brigade shares a similar mindset with the Cowboys, we are similarly focused on competition, physical fitness, resilience, and teamwork,” Brigadier McCammon said.

“We acknowledge that the Cowboys do a lot more for the North Queensland community than just play rugby league.

“Just like the Cowboys, the 3rd Brigade is deeply involved and proud to be part of the North Queensland community through many initiatives.”

In a collaboration between Australian Army representatives, the Cowboys and our official apparel partner, Dynasty Sport, this years’ Defence jersey recognises the important role of the 3rd Brigade in shaping our community.

Cowboys CEO Jeff Reibel said the club would also like to recognise major partners, Toyota, Bravus Mining & Resources and TAFE Queensland for working closely with the Cowboys and apparel partner, Dynasty to create a cohesive design to give the Defence community the recognition it deserves.

“Our club has a strong connection with our Defence community, reflecting our admiration and gratitude for the initiative, respect and courage of all who currently serve and have served before,” he said.

Sitting proudly on the jersey’s neckline is the 3rd Brigade emblem, signifying the strong ties between the Australian Army’s 3rd Brigade and the North Queensland community, with the Brigade based at Townsville’s Lavarack Barracks, comprising more than 4,000 personnel.

‘First Ashore’ is adorned on the back of the jersey, taken from the 3rd Brigade’s emblem, commemorating the significant role of the 3rd Brigade in the battle at Gallipoli. It was 4.18am on Sunday, April 25, 1915 when Army's 3rd Brigade landed on the shore of what is now named Anzac Cove in Gallipoli.

The Defence jersey will be worn by the Cowboys NRL squad during ANZAC Round, against the Penrith Panthers on 27 April at Queensland Country Bank Stadium, proudly supported by Townsville City Council.

The Cowboys annual ANZAC Round match has received ongoing support from Townsville City Council, and once again the club and Council will be collaborating to create a special event paying tribute to the commitment and sacrifice of former and serving Defence personnel and their families.

Council CEO Dr Prins Ralston said Council was proud to be able to show its support for Defence personnel through its partnership with the Cowboys.

“We are excited to see the Cowboys take to the field in their special Defence jersey, a symbol of our appreciation for the brave men and women who serve in our Defence service.” Dr Ralston said.

“Townsville and the ANZAC spirit is one that is strong and proud and the ANZAC Round match showcases this.”

The jersey is now available for pre-sale in men’s, women’s and kids sizes at the Cowboys Team Shop, in-person at 335 Flinders Street, Townsville City or online at

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.