Australian-owned adventure brand KickAss Products partnership with the North Queensland Toyota Cowboys ‘bolted out of the sheds’ at last weekend’s home game, with the brand featuring prominently on the squad’s playing kit.
Cowboys Chief Executive Jeff Reibel said the KickAss Products logo was revealed on the back left side of the squad’s playing shorts just days after as the landmark partnership was inked.
“KickAss Products is an adventure brand with a difference – pairing high quality adventure products with tongue-in-cheek marketing that encourages anyone with a love of the outdoors to ‘get out and have a go’,” Jeff said.
“It’s a down-to-earth message that resonates with our squad who, when not on the field, enthusiastically embrace all of the adventures North Queensland’s diverse natural environment can throw at them.”
KickAss Products Founder and Chairman Klaeton Sheehan said the partnership was the perfect opportunity to bring together fun-loving fans from the footy, outdoor and adventure communities.
“Passionate about adventures and all of the life-changing experiences it provides, I founded KickAss Products in Queensland two decades ago to curate the products that make adventures even better, KickAss,” Mr Sheehan said.
“Over the last few years we’ve amassed a strong following of customers who gave us the backing to create our own range of outback proof products suited to both weekend warriors and adventure die-hards,” he said.
“Like the Cowboys, we started as a grassroots idea which became a heavy hitter in our industry off-the-back of our passionate and loyal supporters throughout Australia’s regional and remote communities.”
“It’s the perfect partnership to bring these supporters together to share our love of the North and all the adventure it offers.”
Headquartered in Brisbane, KickAss Products’ inspires adventures across Australia and the United States of America – powering them with high quality adventure gear such as batteries, solar panels, fridges, appliances, inverters, pumps and adventure accessories.
For more information visit www.kickassproducts.com.au
