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Field of Dreams returns for 2022

The Cowboys Field of Dreams program is back for its 15th year of rewarding special individuals in our community with the excitement of a home game experience at Queensland Country Bank Stadium.

The Field of Dreams program gives an opportunity to those who would otherwise not have the chance to attend a North Queensland Toyota Cowboys home game and see their heroes live in action.

At each game, one of three program partners – Cowboys Leagues Club, Triple M Townsville and Townsville City Council – provides 30 tickets to community organisations for distribution among clients, staff, friends or families.

Through the program, up to 360 individuals will have the opportunity to experience the atmosphere, excitement, and entertainment of a Cowboys home game this year alone.

To recognise the 15th year of the Field of Dreams program, the Cowboys will also nominate beneficiaries and work with players to provide special opportunities to the community.

Since 2007, Field of Dreams has seen over 5,000 tickets donated across more than 150 Cowboys home games, with beneficiaries including Ronald McDonald House, Townsville Senior Citizens Association, Pyjama Foundation, Queensland Youth Services, Golden Octopus Foundation and more.

Dani Chase-Roberts from Choice, Passion, Life – participants in last year’s program – said their group was extremely thankful for a “night they’ll remember for a long time”.

“Many of our clients had not yet been to the stadium, with the cost of tickets, Covid-19 and the need for support, transport and health matters affecting their ability to see the Cowboys live,” she said.

“Field of Dreams allowed for the people we support to feel like more than just ‘a person with a disability’, but as an included member and important part of the wider community.

“It was also wonderful to be able to reward our hardworking staff with the opportunity to attend alongside the clients they care so much about.”

Cowboys Chief Community and Government Relations Officer Fiona Pelling said Field of Dreams allows the Cowboys to team up with its partners to make a difference in the community.

“Coming to a Cowboys home game is always a special occasion, and one that we want to make available and accessible to as many people as possible throughout North Queensland,” she said.

“Teaming up with our community partners is a great way to reward those charities or organisations who go above and beyond in our community, and the individuals who may not have the chance to attend a home game.

“Through Field of Dreams, we can put a smile on their faces by giving them a chance to have a special night out and see their Cowboys heroes with their own eyes.”

“Through Field of Dreams, we can put a smile on their faces by giving them a chance to have a special night out and see their Cowboys heroes with their own eyes.”

This week, 30 individuals from Down Syndrome Queensland will experience all the atmosphere and excitement as part of the Field of Dreams program.

A cause close to the heart of Down Syndrome Queensland ambassador Valentine Holmes, they will also have the unique opportunity to accompany the Cowboys as they run-out on Queensland Country Bank Stadium.

To find out more about the Field of Dreams program, visit

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.