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Shining a light with Community Corner

Community organisations and charities will have the opportunity to promote their cause at some of the biggest events in the North when Cowboys Community Corner returns to game day for 2022. 

Proudly presented by Townsville City Council, fan-favourite Community Corner will return to Queensland Country Bank Stadium from 13 March, giving 12 organisations space to promote and build awareness for their cause as part of the colour and atmosphere of a North Queensland Toyota Cowboys game day.

Launched in 2009, Community Corner has given a voice to more than 140 local charities, giving each organisation a unique opportunity to reach and engage a new audience.

Cowboys Chief Community and Government Relations Officer Fiona Pelling said the Community Corner program connects charities with Cowboys members and fans.

“As a community-owned club, we have a deep understanding of just how important it is for these community-based charities and organisations to flourish in the North,” she said.

“We are actively committed to helping like-minded charities and community organisations build their support base and spread important messages which benefit the North Queensland community.

With many of these organisations relying on the work of volunteers, it can be difficult to put aside time for marketing and promotion, so we hope this program provides them an opportunity to engage with an audience they wouldn’t otherwise reach.

“We are proud to partner with Townsville City Council to make this space available at every home game for this important activation.”

Members and fans can visit Community Corner on the green inside the Northern gate, with Community Information Centre Townsville the first beneficiary at the Cowboys’ Round 1 clash with the Bulldogs.

A not-for-profit community volunteer organisation established in 1976, Community Information Centre Townsville provides a comprehensive information and referral service to residents, community groups, government and non-government departments, free of charge.

Council Community Health, Safety and Environmental Sustainability Committee chairperson Maurie Soars said Council was proud to support Community Corner’s aim to shine a spotlight on charities and non-profit organisations across Townsville.

“Footy is the great equaliser in Townsville, with people from all walks of life throwing their support behind their team on game days. That’s why Community Corner works so well, giving organisations the chance to interact with a wide variety of locals and visitors at every game,” Cr Soars said.

“Council is proud to partner with the Cowboys for the Community Corner initiative to help raise awareness and support for these important organisations.

This is a great program that is creating a positive ripple effect across our city.

In addition to the Community Corner space, the 12 selected organisations will also have the opportunity to earn some extra cash for their cause by taking part in the Toyota Hilux Kick.

Each Community Corner participant will nominate two representatives to take part in the half-time program, kicking as many footballs as possible into the back of a replica Toyota Hilux Ute via the goalposts at Queensland Country Bank Stadium.

Toyota will generously donate $100 for each kick into the tray to the organisation.

To find out more, visit cowboys.com.au/community-corner.

The twelve organisations selected for the 2022 season are:

  • Round 1 vs Bulldogs:    Townsville Community Information Centre
  • Round 2 vs Raiders:      Variety, The Children’s Charity
  • Round 4 vs Roosters:    LiteHaus International
  • Round 7 vs Titans:        Legacy Open Arms
  • Round 9 vs Knights:      NQ Womens Legal and Domestic Violence services
  • Round 11 vs Storm:       Volunteering North Queensland
  • Round 14 vs Dragons:   Dolly’s Dream
  • Round 16 vs Broncos:   Mark Hughes Foundation
  • Round 18 vs Sharks:     Wilmar Sugar
  • Round 19 vs Tigers:      Donate Life
  • Round 23 vs Warriors:   Men of League
  • Round 25 vs Panthers: Choice, Passion, Life
Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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