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Playing it safe for road safety

Members and fans are being encouraged to ‘play it safe – off the field and on the road’ to reverse the over-representation of regional Queenslanders in road safety statistics.

Before the North Queensland Toyota Cowboys’ Round 22 game against Wests Tigers at Queensland Country Bank Stadium, a special road safety display packed with information, activities and giveaways will educate drivers about the risks of speed, drink driving, driving tired, not wearing a seatbelt and using your phone while driving.


Visit the free interactive activity zone to learn more about the ‘road safety five’ and how you can make simple adjustments to your driving behaviours to help keep everyone safe on our roads.

You’ll be rewarded for your efforts too, with a range of games and activities, competitions and prizes, free merch and giveaways and your chance to collect limited edition road safety player cards featuring some of your favourite Cowboys.

The road safety display will be part of a bumper schedule for the Women in League match, which will be played under Queensland Health restrictions including mandatory masks on entry/exit and inside the venue.

Cowboys Road Safety Activity Zone

4pm-5.30pm, Saturday 14 August

Southern Plaza, Queensland Country Bank Stadium



Did you know, 55% of road crash deaths occur in regional areas of Australia? The rate of road crash deaths is 9.6 per 100,000 people in regional Australia, compared with 2.2 per 100,000 in major cities.

The higher fatality rates are due to a range of factors including a larger number of higher speed roads outside of cities, while a number of roads in regional and remote areas are undivided, single carriageways with poorer surface conditions and design.

Contributing factors to road fatalities in regional and remote areas include fatigue, limited public transport, driver behaviour, limited enforcement resources and longer journey times.



There are five simple things you can do to help keep you and your family safe on our roads.

  1. Slow down, stay safe – the faster you go, the greater the risk of a crash
  2. Take a break – driving tired can affect your driving performance
  3. Buckle up – wearing a seatbelt halves the risk of injury if you crash
  4. Don’t drink and drive – alcohol affects judgement, vision, co-ordination and reflexes
  5. Leave your phone alone – using your phone makes you as dangerous as a drink driver

The “Play it safe – off the field and on the road” initiative received grant funding from the Australian Government.

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.