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Adani’s new mining brand to feature on Cowboys 2021 jersey

Adani has marked the 10-year anniversary of its operations in Australia by launching a new Australian brand for its Townsville-based mining business, Bravus Mining & Resources, which will be emblazoned on the North Queensland Cowboys’ 2021 season jersey sleeve.

Bravus Mining & Resources CEO David Boshoff said the company was celebrating the anniversary by introducing a new brand and becoming a Platinum Partner of the North Queensland Cowboys.

“Now that construction of our Carmichael Project is well underway it’s time to give our mining business its own Australian brand,” Mr Boshoff said.

“We have made a significant investment in Queensland and we will be here for the long haul employing local people and doing business in Australia.

“We are so proud to be a dedicated Australian company that is part of the North Queensland community.

“Our partnership with the Cowboys is the icing on the cake!

We are proud to wear Bravus on our sleeve: Reibel

"We will continue to stand up and deliver for the good of our community, no matter how courageous it requires us to be, and Bravus, our new name, reflects this intent.”

Adani Mining commenced its partnership with the Cowboys as a sponsor of the Try for 5! Program in 2019 and the Adopt-a-School Program in 2020, which help children get a strong start in life through education.

North Queensland Toyota Cowboys CEO Jeff Reibel said the Bravus platinum partnership was a win for the team and its fans.

“North Queensland continues to navigate the challenges of the COVID-19 pandemic and we are lucky to have mining and resources companies like Bravus to provide jobs and investment,” Reibel said.

“We are so proud to have Bravus onboard as a Platinum Partner - they stuck with us and our community during the tough times brought on by the pandemic and we are looking forward to a great 2021 season with their new brand on our jersey sleeve.

“We are excited to see the benefits that Bravus has brought to North Queensland already through our school’s programs, as well as the significant contribution they have made to delivering much-needed jobs and work for the state.”