Myer and Van Heusen behind Cowboys’ new look

The North Queensland Toyota Cowboys will be fitted out in style this year with a two-year deal recognising local department store Myer Townsville as the club’s official fashion partner.

Players and staff will don business wear by Van Heusen for game day, club events and official appearances throughout 2019 and into 2020.

A first look at the collaboration will be revealed at the Cowboys Corporate Launch.

Cowboys commercial general manager Ross Aldridge said that the partnership will enhance off-field appearances.

“The whole club will be looking sharp on game day and events at home, and when the boys and staff are on the road to represent the region it’s important for us to look our professional best,” Aldridge said.

“It’s wonderful to be partnered with a well-known brand such as Van Heusen.”

Players Te Maire Martin and Justin O'Neill suited up
Players Te Maire Martin and Justin O'Neill suited up

Players and staff will be geared up for game day with their brand-new dress shirt and pants/skirt, and for formal appearances have been provided with two-piece suits with coordinated accessories.

Behind the scenes, Van Heusen Head of Sales, Paul Sullivan and Territory Sales Manager, Johnathon Williams teamed up with the club to outfit players and staff.

Player Ben Hampton in his game day gear
Player Ben Hampton in his game day gear

Myer Townsville store manager Hayley Tanna said that Myer is proud to be the official fashion partner of the Cowboys.

“We are excited with the formation of this new partnership, that will see Myer suit up the North Queensland Toyota Cowboys team in stylish Van Heusen fashion for game day and official appearances.

On behalf of our staff and customers we wish the Cowboys the very best for a successful season ahead.”

Van Heusen's Johnathon Williams, Te Maire Martin, Cowboys CEO Jeff Reibel, Justin O'Neill and Van Heusen's Paul Sullivan
Van Heusen's Johnathon Williams, Te Maire Martin, Cowboys CEO Jeff Reibel, Justin O'Neill and Van Heusen's Paul Sullivan