New partnership to benefit community

A new partnership combining a strong commitment to community has been forged between the North Queensland Toyota Cowboys and digital marketing specialists Localsearch.

A shared commitment to giving back to the local community underpins the new partnership that sees Australian-owned Localsearch aligned with the club on a multi-year deal.

"Supporting the community has always been part of what we do," says Localsearch CEO Daniel Stoten. "We've been helping hundreds of junior sporting clubs all over Australia for years, and we're proud to be part of this exciting partnership with the North Queensland Toyota Cowboys."

The first official activity for Localsearch under the partnership will be as presenting partner of the club's flagship junior rugby league carnival, the annual Laurie Spina Shield.

The Laurie Spina Shield is a two-day rugby league carnival coordinated by the North Queensland Toyota Cowboys, open to players under 11 years of age with a focus on participation, fair play and enjoying the 'greatest game of all'.

Cowboys Chief Commercial Officer Jeff Reibel said it's that commitment to the community that makes Localsearch a natural choice as partner for the club.

"To have Localsearch as the presenting partner of the Laurie Spina Shield is a perfect fit, because it's an event that actively connects families with what we offer here at the Cowboys," Mr Reibel said.

"Localsearch is a company that has thrived by putting local communities at the heart of their business for 25 years. With the Cowboys sharing the same values around giving back to the community, it is exciting to welcome such a strong brand to the Cowboys family."

Localsearch has connected Australians with local businesses in their communities for more than two decades, and are proud to play an active role in the communities that have made their success possible.

Localsearch Head of Marketing Adam Boote said the partnership strengthens their commitment to actively contributing to the community, through supporting sports and activities at a grassroots level.

"Community connection is at the very heart and soul of everything we do at Localsearch, so we're thrilled to be able to partner with an organisation that shares those values on and off the field," Mr Boote said.

"We look forward to supporting the Cowboys and the potential Cowboys of the future through the Laurie Spina Shield over the next two years."

The Laurie Spina Shield will be held on 20-21 July, Townsville, with the final to be played as curtain-raiser to the Cowboys v Dragons NRL game at 1300SMILES Stadium.

This year's carnival boasts a record 72 teams, who will travel across North Queensland and from as far afield as the Torres Strait Islands, Darwin and south-east Queensland.

Cover photo contains Localsearch representative Jade Bowen, Kyle Feldt and Brent Tate.