Long-time partners committed to league's future

The North Queensland Toyota Cowboys and major partners Coca-Cola Amatil are pleased to continue their support of the region's grassroots rugby league clubs after renewing their partnership on a multi-year deal.

Joining with the Cowboys in 1995 as one of their foundation partners, Coca-Cola Amatil is proud to continue as a major supporter of both grassroots and elite rugby league across North Queensland.

Coca-Cola Amatil will continue to be recognised as the club’s exclusive and official non-alcoholic ready-to-drink supplier, giving local sporting clubs access to competitive pricing on key products from Coca-Cola Amatil’s portfolio.

The partnership will also see Coca-Cola Amatil continue as a supporter of NRL Cowboys House and come on board as a sponsor of the Cowboys Elite Academy program.

Cowboys chief commercial officer Jeff Reibel said the longevity of the club’s partnership with Coca-Cola Amatil is a testament to the strength and alignment in their values of community and wellbeing.

“Our partnership has grown from strength to strength since the club's inception, and we continue to build our relationship on shared values of community,” Mr Reibel said.

“We’re proud to continue our association and provide real outcomes within our sport and for our region.”

Coca-Cola Amatil Queensland sponsorship manager Dominic Ovenden describes their partnership with the Cowboys, now more than 23 years strong, as "thriving".

“We’re proud of our work together, and we’re glad we can keep on making this positive contribution to the local community.”