The North Queensland Toyota Cowboys can today proudly announce the extension of their major partnership with Papua New Guinea-based Trukai Industries.
The rice producer and wholesaler has partnered with the Cowboys since 2008, and this latest multi-year extension will see the company’s logo remain on the back of the team’s home-and-away playing shorts.
In announcing the renewed partnership, Trukai CEO Greg Worthington-Eyre said the company would use the Cowboys’ association to further engage with the league-hungry nation and its support of their closest NRL team.
“We’ve been blessed to have been able to bring Cowboys legends Brent Tate and Matt Scott to PNG for engagement visits and coaching clinics this year and we are very much looking forward to that continuing under this new partnership,” he said.
“We are also active in the community via our sponsorship of the annual Trukai Fun Run, the financial support of elite athletes aspiring to go to the Olympics, as well as donating rice and products to several PNG-based charities.
“There are so many great opportunities to leverage our relationship with the Cowboys in these worthwhile and important projects. The people of PNG absolutely adore this team so, for us, this partnership makes perfect sense.”
Cowboys CEO Greg Tonner said Trukai’s continued partnership with the club was as valued as it was unique.
“This renewed partnership will allow many great exchanges of community programs, ideas and wonderful opportunities to engage with the people of PNG through the involvement of our players and player ambassadors,” he said.
“True partnerships are collaborative and the Trukai-Cowboys relationship, which now extends past a decade, is collaboration personified.”
Below: Cowboys CEO Greg Tonner and Trukai CEO Greg Worthington-Eyre at Cowboys HQ