The five new jerseys - home and away strips, Indigenous, Women in League and Auckland Nines will proudly display the club’s new sleeve sponsor, The Ville Resort-Casino, with the hotel-casino entertainment resort and complex signing a three-year deal with the club.
Cowboys General Manager – Commercial Steve Mitchell said having The Ville on board for the 2016 season and beyond was a perfect fit given both entities produce first-class entertainment.
“The Ville’s logo will be proudly displayed on this fantastic-looking range of jerseys which I’m certain the players will enjoy wearing as they go about defending their NRL premiership, while our valued members and supporters will, I believe, be excited by our new kit,” he said.
The Ville CEO Brad Morgan said the three-year sleeve sponsorship deal was a perfect opportunity for the rebranded hotel and casino complex to establish a highly visible presence in the North Queensland sports and entertainment landscape.
“As 2016 heralds new beginnings for The Ville Resort-Casino signalled by our change of name, extensive redevelopment plans and our 30th birthday, it seems especially fitting to elevate our lengthy relationship with the North Queensland Cowboys to a new level,” he said.
“We are immensely proud to have committed to a long term sponsorship of the sleeve – we hope to see those sleeves raised once again to hold the Premiership Grand Final Trophy in coming seasons.”
The full range of jersey will be available by the end of the week at: Cowboys’ Team Shop, Cowboys Leagues Club, Flinders St, Townsville; and online now for pre-orders atwww.cowboysteamshop.com.au