Major sponsor re-signs
Papua New Guinea’s leading rice company, Trukai Industries, has extended its partnership with the North Queensland Toyota Cowboys by re-signing its major sponsorship of the NRL club for another two years.
Part of the Cowboys’ family of major sponsors since 2009, Trukai is a strong supporter of sport and healthy living at the grassroots level in PNG and its association with North Queensland has continued to boost the profile of the game in a country where rugby league is the national sport.
The re-signing occurred yesterday when Cowboys representatives, including retired player and Origin great Brent Tate, landed in PNG with the Provan-Summons Premiership Trophy which will be showcased at three special public appearance in Port Moresby tomorrow.
Cowboys General Manager – Commercial Steve Mitchell said the deal would see the Trukai logo continue to feature prominently on the back on the NRL team’s playing shorts.
“Our partnership with Trukai is a key way we can bring the Cowboys to people of PNG and has played a major role in developing our supporter base in our northern neighbour,” Mr Mitchell said.
“The number of Cowboys supporters in PNG continues to grow and the partnership with Trukai is definitely one of the reasons this is happening.
“We’re very happy that Trukai has signed on for another two years and that we’ll be able to further strengthen our ties with the PNG community who are great supporters of rugby league and the Cowboys.”
Trukai has been a producer and marketer of a range of foods for Papua New Guinea since 1970
The company provides employment to all types of Papua New Guineans – from the islands to the highlands from the villages to the towns – and also plays a role in providing expertise on food production as well as nutritional advice to the country’s population.