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Wilmar Sugar’s popular mascot “Sam the cane train” will be visiting Community Corner at the North Queensland Toyota Cowboys v Manly Sea Eagles game at 1300SMILES Stadium this Saturday night.

With the countdown on to the start of the 2015 cane crushing season, Wilmar Sugar will be using Sam to promote cane train safety while the Wilmar Sugar team hands out Sam temporary tattoos and safety flyers.

Wilmar Sugar community relations manager Kylie Newman said that Saturday's game day was also a great opportunity to launch Wilmar's new cane train safety television advertisement on the big screens.

“The ad has been developed in conjunction with Mackay Sugar and Tully Sugar,” she said.

Wilmar Sugar owns and operates eight sugar mills in the Cowboys heartland between Ingham and Sarina.

“Cane trains will start to move around the Burdekin district from next week, with our other regions to follow in the coming weeks,” Kylie said.

“It’s important that people remember to approach all cane railway crossings with caution and always give way to oncoming cane trains.”

The crushing season runs from June to November, with cane trains operating 24 hours a day, seven days a week.

The Community Corner space at home games reflects the Cowboys’ commitment to assist local charities and organisations to build awareness and support from the local community.

Twelve charities and organisations working in the North Queensland community are offered this opportunity throughout the 2015 season.

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.