WorkPac Group’s logo will appear on the Toyota Cowboys’ playing shorts as part of the company’s major sponsorship of the NRL club which will initially run until the end of the 2016 season.
The new shorts went on show for the first time at the NRL Auckland Nines at the weekend when the Cowboys reached the quarter-final stage at Eden Park.
Established in 1997, WorkPac is Australia’s leading privately owned human capital solutions provider specialising in blue and white collar recruitment for the mining, construction engineering, oil and gas and healthcare industries.
Officially welcomed as a Cowboys corporate partner by NRL squad member Cameron King today, WorkPac has 35 locations Australia-wide and more than 700,000 registered candidates.
Its sponsorship also includes the Cowboys’ NYC playing shorts.
As part of the partnership WorkPac, through their registered training organisation Gold Training, will be assisting the Cowboys with their community-based training and development programs.
WorkPac CEO Praanesh Prasad said: “The multi-year commitment from WorkPac will put the group front of mind amongst North Queensland’s loyal rugby league fan base and the community.
“We admire the Cowboys’ commitment to Indigenous development as well as community education programs and are excited to be working with them to improve training and employment opportunities for North Queensland.
“As well as the on-field presence, there are some outstanding opportunities that go with being a Cowboys partner, including involvement in their community engagement programs that focus on education, training, health and well-being.”
Samantha Johnson, Regional Manager of Gold Training, said: “The new partnership brings exciting opportunities in the northern region for a community and corporate perspective.
“It is our aim to build upon our reputation as being the company North Queensland Cowboys, businesses, supporters and community can trust and rely upon for career, employment and training support.”
Toyota Cowboys General Manager – Commercial Steve Mitchell said WorkPac’s decision to join North Queensland as a major sponsor was a great boost for the club heading into the 2015 NRL season.
“We’re looking forward to developing a long and successful association with WorkPac,” Mr Mitchell said.
“It’s a major commitment that WorkPac has made to the Cowboys and we’re very happy to have them as part of our future.
“They join a strong family of corporate partners committed to our club succeeding on and off the field in the years ahead.”
For more information on WorkPac, visit workpac.com.
Main image: Samantha Johnson (WorkPac), Cameron King and Brogan Peterson (WorkPac)