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The North Queensland Toyota Cowboys have appointed prominent Townsville business identity Sue Willis to a new senior position in the club’s commercial department.

Sue will start with the Cowboys in early April as senior sales and business development manager with her role to include overseeing the NRL club’s corporate and partnership programs.

Sue will bring a wealth of business knowledge and experience to the Cowboys thanks to previous roles as general manager – commercial at North Queensland Newspapers, general manager of Quest Newspapers Sunshine Coast, general manager at Zinc 96.1 Noosa and advertising manager at the Sunshine Coast Newspaper Company.

She is currently general manager – economic development and corporate services at Townsville Enterprise Limited (TEL).

“With a diverse media, marketing and general management background, we think Sue is the ideal person to take on this new position which is vital to the further development of the Cowboys,” Cowboys General Manager – Commercial Steve Mitchell said.

Sue is also heavily involved in the North Queensland community, including serving on James Cook University’s External Advisory Committee, being a director of the Townsville Fire, North Queensland ACT for Kids and Dance North, and an ambassador of the Cancer Council’s Relay For Life.

She has previous served as president of the Sunshine Coast Business Woman’s Network and as a director of the Noosa Economic Sector Board and Tourism Noosa.

“I’m excited to have the opportunity to be part of the Cowboys, who are one of the icons of North Queensland,” Sue said.

“It’s a fantastic club, well loved by the community and achieving great things on and off the field.

“I’m looking forward to being part of the Cowboys’ continued growth in the years ahead.”

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.