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Official Membership Partner

Queensland Government road safety public education program, StreetSmarts, is the Official Membership Partner of the North Queensland Toyota Cowboys for the 2024 season.

The two-year major partnership will see StreetSmarts and the Cowboys collaborate to promote road safety at the club’s home games, members events, community engagements and online.

The StreetSmarts logo will also appear on all Cowboys members merchandise and apparel for the 2024 and 2025 seasons.

See more about the partnership, announced during Members Round, Cowboys v Eels on 22 July 2023.


As a community, all Queenslanders need to work together to make our roads safer.

StreetSmarts is an education platform where you can learn more about road safety and help make a difference.

It’s for everyone, because the truth is, no matter how good we think we are at using the roads, we can always get better at it.

Learn more at:

Acknowledgement of Country

North Queensland Cowboys respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.