Cowboys games to highlight 'Act as 1'
Thursday 3 May 2012 3:22 PM
The North Queensland Toyota Cowboys will be part of a statewide campaign tackling domestic and family violence.
The month of May is known as Domestic and Family Violence Prevention Month and the Cowboys will support the initiative by using both of their May home games to partner with the Department of Communities and Townsville City Council to highlight the cause and the 'Act as 1' campaign.
Now in its third year, the campaign encourages Queenslanders to take a stand against domestic and family violence.
During Friday night’s round nine clash between the Cowboys and St George Illawarra Dragons, an 'Act as 1' advertisement will be shown on the big screen at Dairy Farmers Stadium while a giant figure 1, built by the apprentices at Tec-NQ in Townsville, will be on display at the northern entrance.
Cowboys members and supporters will be able to pick up information posters and flyers, as well as receive free 'Act as 1' balloons.
On Saturday night, 19 May, the Cowboys’ NRL squad will wear green socks against the Penrith Panthers as a show of support for the campaign and a television commercial featuring former Kangaroos and Queensland forward Shane Webcke will be played on the big screen.
The Department of Communities is the Cowboys’ partner for the Dragons game and the Townsville City Council is teaming up with the club for the Penrith clash.
“The Cowboys are committed to making a difference in North Queensland by promoting positive change in the community,” Cowboys CEO Peter Jourdain said.
“Our support of the 'Act as 1' campaign adds to our long-running support of the White Ribbon campaign which highlights similar issues.
“The campaign has some important messages and we’re pleased that we can play a part in getting these across to those who come to Friday night’s match and the Penrith game on 19 May.”
During 2011, the 'Act as 1' campaign reached an estimated audience of more than 3.1 million Queenslanders through outdoor advertising, postcards, digital media and convenience advertising.